Here in India, in our jargon its called 'cover journalism' - the type of journalism where you accept cash (or freebies) for stories. So, journalists could be slipped an envelope or 'cover' containing cash and he/she will take care of the rest. There are lots of journalists who are very accepting of this sort of thing.
The American military has institutionalised 'cover journalism' - especially in Iraq. Following is a very brief excert from a New York Times article.
The most critical portion of the report concerns the military's creation in 2004 of an entity called the Baghdad Press Club, in which Iraqi journalists were paid if they covered and produced stories about American reconstruction efforts, such as openings of schools and sewage plants.